How do we value ourselves and how do others value us? If we work in large organisations this tends to be measured ultimately by our remuneration package. Our salary may not meet with our personal expectations but it is usually set by market rates. Where the company gets this wrong, it can leave to staff leaving and being head hunted by their competitors or them simply leaving because of lack of engagement.
I read a story recently which outlined how tough it was to leave certain companies from the customer’s perspective. The headline was “Sky vs Customer” and it outlined the 96 minute conversation between the two parties as the conversation became more agitated. Needless to say, Sky came in for a lot of flak and have had to defend their position subsequently.
“You are in Sales?” she said will a look of contempt bordering on disgust on her face. I was introducing myself to someone at a social event and I realised that I was talking to an unbeliever.
Are You Charging Based On What You Know, Or On What You Imagine?
The whole issue of pricing is a dilemma to many small business owners. In fact, I’d say it’s the area where most people have doubts, uncertainty and sometimes downright fears. “Am I charging enough?” or, “Am I missing out by being too expensive?” are questions many business owners ask themselves over and over again.