• 0121 674 4200
Sales Strategy

Sales Training

Sales Strategy

Bespoke training to meet the needs of your team, your ethos and your sector.

Whilst many Sales Training companies use standard courses for all their delegates, we take the time to learn about the idiosyncrasies of your employees, your culture and your industry. In this way, we make the training relevant to the participants. Like a tailor-made suit, it will be a better fit than the off-the-peg offering.

The success of any Sales training course must be measured in how the classroom lessons are then implemented into the daily habits of the sales team. Consequently, we see the Sales training as a stage in the growth process which ends in a demonstration of those new skills in the field with the delegates and their customers.

If this style of ‘in the field’ based demonstration of the impact of the training sounds appealing, please contact us on the numbers below.


For a free 20 minute consultation

A Selection of Testimonials

Jonathan gave clarity and focus to our National Account team. He was extremely well organised and well prepared, strong selling skills and our new business pipeline is now the fullest it has been for over 4 years, thanks for your help and guidance.

Chris Ashton – Sales Director, Autosmart Limited


Jonathan is a clear expert in his field, with an excellent track record in consultancy, interim directorship and employed senior leadership roles.

His ability to build robust commercial sales strategies that are easy for colleagues to understand and implement enable Jonathan to manage complex categories with positive results that builds trust between all parties in the supply chain.

Barry Allaway – Managing Director, WWMD


Jonathan is the real deal. Able to seamlessly move between high level strategic planning and pragmatic, practical advice from the coalface. He brings a broad range of corporate expertise and experience to the SME market. I would whole-heartedly recommend him to any management team that is struggling to find their way and needs help to develop new business opportunities and sales.

Jason Clarke – Managing Director, NDABA Business Process Systems

Jonathan is the real deal. Able to seamlessly move between high level strategic planning and pragmatic, practical advice from the coalface. He brings a broad range of corporate expertise and experience to the SME market. I would whole-heartedly recommend him to any management team that is struggling to find their way and needs help to develop new business opportunities and sales.

Jason Clarke – Managing Director, NDABA Business Process Systems

For a free 20 minute consultation

  • Great opportunities

    Helping you grow

    For over 12 years, JMR Sales & Consultancy has been offering help to businesses which are struggling to grow in line with expectations. We offer a discreet resource to support business owners in reaching their aspirations by understanding your markets, your products, your people and your culture. JMR Sales has a long list of satisfied customers across industries as diverse as High Street Retailing, Automotive, Catering, Recruitment and Hotels.

    Read more

  • Decades of experience

    JMR Sales & Consultancy use their expertise in Sales Consultancy and Strategic Development to support Managing Directors, Sales Directors and Business Managers or Owners to solve a wide range of challenges their company can face.

    Offering short to mid term contracts, JMR Sales & Consultancy can offer a fresh pair of eyes to a failing sales plan; coach an under-achieving sales team and offer support as a Business Coach.

  • Speaking Profile

    Since leaving Carlsberg over 12 years ago, I have set up my own company, JMR Sales & Consultancy Ltd., to help a variety of companies with short to mid term contracts helping to solve a wide range of their business challenges.

    My primary skill is in Sales Consultancy and Strategic Development but I have also had the opportunity to work in full time ‘hands on’ roles as a Purchasing Director, Marketing Manager, Commercial Director, National Account Manager and Customer Sales Director.

    Speaking topics include The ABC of Sales – Leveraging your Brand Equity to increase revenue and profits; Strategic Partnerships – How to develop, formalise and generate substantial benefit from them; Customer Service – How it can be a Sustainable point of Difference for SME Growth; and Character and Style.

  • Read about us

    Client Testimonials

    • “Jonathan is a real pleasure to work with, and has really helped to develop the sales skills of all different colleagues, from direct sales staff to people in a supportive role too. Results and improvements were clear to see!”

      Laura Savage, Head of Skills at (PeoplePlus Academies) at PeoplePlus part of Staffline Group also Nuffield Scholar 2014

    • “Jonathan is an outstanding professional with the ability to combine insight, professionalism and demonstrate added value to all business projects undertaken.”

      Heather Bowler, Senior Vice President Communications at Women’s Tennis Association (WTA)

    • “During my time working with Jonathan he showed himself to be a thoroughly professional, well motivated individual who always worked towards the best interests of the business.”

      Alex Smith, AMCA, Finance Director at Worldwide Magazine Distribution

Get in touch


0121 674 4200


07785 928518


jonathan@jmrsales.co.uk