Sales Strategy

Sales Training

Sales Strategy

Bespoke training to meet the needs of your team, your ethos and your sector.

Whilst many Sales Training companies use standard courses for all their delegates, we take the time to learn about the idiosyncrasies of your employees, your culture and your industry. In this way, we make the training relevant to the participants. Like a tailor-made suit, it will be a better fit than the off-the-peg offering.

The success of any Sales training course must be measured in how the classroom lessons are then implemented into the daily habits of the sales team. Consequently, we see the Sales training as a stage in the growth process which ends in a demonstration of those new skills in the field with the delegates and their customers.

If this style of ‘in the field’ based demonstration of the impact of the training sounds appealing, please contact us on the numbers below.


For a free 20 minute consultation

A Selection of Testimonials

Jonathan has been a great help to me recently. He has been out on several field visits, given constructive criticism but more importantly given me useful tips, tatics and tools and how to implement them to add value to my customers and developing business opportunities with them. Since working with JMR I have also recommended Jonathan to a friend's business with a £25million turnover. Jonathan is now working with the Sales force there now!

Darren Whiteside - Contracts Manager North


I was lucky enough to receive some of Jonathan's training and I found him very professional, very informative and with the ability to adapt the training to the needs of the various people in the room at the same time. The biggest compliment I can give to Jonathan is that he showed me sales as a profession was not something to be ashamed of I would absolutely recommend JMR to companies looking to give their sales function a boost.

Phil Mould - Regional Experience Manager Staffline Recruitment Ltd


Jonathan is the real deal. Able to seamlessly move between high level strategic planning and pragmatic, practical advice from the coalface. He brings a broad range of corporate expertise and experience to the SME market. I would whole-heartedly recommend him to any management team that is struggling to find their way and needs help to develop new business opportunities and sales.

Jason Clarke – Managing Director, NDABA Business Process Systems

Jonathan Ratcliff was the first of several Sales Directors to whom I reported and worked with over the years, in the case of Jonathan the 'With' is the key. He is a consumate professional and he has the rare ability to make others aspire to achieve and exceed the objectives set.

I am pleased to say Jonathan progressed from Director to long term friend and I recommend him whole heartedly.

Martyn Raybould MCMI - MD Engineer Aftercare Ltd

For a free 20 minute consultation

  • Great opportunities

    Helping you grow

    For over 16 years, JMR Sales & Consultancy has been offering help to businesses which are struggling to grow in line with expectations. We offer a discreet resource to support business owners in reaching their aspirations by understanding your markets, your products, your people and your culture.

    JMR Sales has a long list of satisfied customers across industries as diverse as High Street Retailing, Automotive, Catering, Recruitment and Hotels.

    Read more

  • Decades of experience

    JMR Sales & Consultancy use their expertise in Sales Consultancy and Strategic Development to support Managing Directors, Sales Directors and Business Managers or Owners to solve a wide range of challenges their company can face.

    Offering short to mid term contracts, JMR Sales & Consultancy can offer a fresh pair of eyes to a failing sales plan; coach an under-achieving sales team and offer support as a Business Coach.

  • Speaking Profile

    “People are always interested in ways to generate Sales and as someone who has spent all their career in this area, there are a number of Universal principles I have learned and am happy to share with a wider audience."

    Some of the topics I am used to presenting include:

    • 6 Reasons why most Sales Teams Underperform
    • The ABC of Sales – Leveraging your Brand Equity
    • Customer Service – How it can become a sustainable point of difference, whatever your business.
  • Read about us

    Client Testimonials

    • “Jonathan has been a great help to me recently. He has been out on several field visits, given constructive criticism but more importantly given me useful tips, tatics and tools and how to implement them to add value to my customers and developing business opportunities with them. Since working with JMR I have also recommended Jonathan to a friend's business with a £25million turnover. Jonathan is now working with the Sales force there now!”

      Darren Whiteside - Contracts Manager North

    • Jonathan quickly gets under the skin of an organisation, the offerings, the people and the clients. He combined his wealth of sales and people experience, coaching, mentoring and training with a huge amount of flexibility to bring out the best of everyone. Jonathan gave me confidence in my sales abilities, refining my approach over a period of time. Our business growth in the last six months is due to Jonathan's substantial input. He is warm, genuine and funny and an absolute pleasure to work with.

      Jude Jennison - Author & Conference and Motivational Speaker

    • I had a mentoring session with Jonathan that set the scene for a major, much-needed change for me in my working and business activities. He was honest, upfront and said those things that I didn't want to hear. He then checked in on me a month later, keeping me to account. I now have more time, the right focus and love what I do even more with results that reflect all of that. Thank you Jonathan.

      Kerrie Dorman - Founder of the ABM and Head Mentor at Sinclair Dorman

Get in touch


0121 355 6611


07785 928518


jonathan@jmrsales.co.uk