Personal Value and Strategy

How do we value ourselves and how do others value us? If we work in large organisations this tends to be measured ultimately by our remuneration package. Our salary may not meet with our personal expectations but it is usually set by market rates. Where the company gets this wrong, it can leave to staff leaving and being head hunted by their competitors or them simply leaving because of lack of engagement.

In my experience, first ‘jobs’ for companies tend to be pretty menial but as we develop our careers we learn that value is measured in the additional things that we can do for our employers. The cliché here is “going the extra mile” with examples being thinking for ourselves, taking initiative, solving problems and managing our time efficiently.

If we develop ourselves, we become more valuable to our employers and our market rate should rise. If our employers develop us through training and sending us on placements to other interrelated departments, our experience is broadened. Our value increases through knowledge and experiential learning. However, there could still be something missing.

There is no point in having a well-educated, trained workforce unless they know the direction of the company as a whole. Without a vision or strategy which is relevant to every employee the efforts of the staff could be pulling in different directions.

The best example from my career has been with Carlsberg between 1995 and 2004. We were the UK’s 4th largest brewer - hardly the most inspiring label to instil pride. A new Management Team developed a vision that they felt we could all rally around; Growth through Customer Service. Our Job titles, job descriptions were changed; we were told what the New Direction meant to all of us and to our customers.

Like all these initiatives, it was initially met with scepticism but through consistent actions focussing on service, our staff and our Customers soon realised that this was not a flash in the pan. Our Attitudes adjusted. It was a really exciting time as we were all involved in the change and could see that it made a difference. The results were phenomenal and we gained market share, customers and retained a highly motivated workforce. What is your organisation doing to share its Vision, Values and Goals? Are your company’s leaders giving clarity and direction to all staff members? Could you benefit from an external perspective?

I look forward to hearing from you.

  • Great opportunities

    Helping you grow

    For over 16 years, JMR Sales & Consultancy has been offering help to businesses which are struggling to grow in line with expectations. We offer a discreet resource to support business owners in reaching their aspirations by understanding your markets, your products, your people and your culture.

    JMR Sales has a long list of satisfied customers across industries as diverse as High Street Retailing, Automotive, Catering, Recruitment and Hotels.

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  • Decades of experience

    JMR Sales & Consultancy use their expertise in Sales Consultancy and Strategic Development to support Managing Directors, Sales Directors and Business Managers or Owners to solve a wide range of challenges their company can face.

    Offering short to mid term contracts, JMR Sales & Consultancy can offer a fresh pair of eyes to a failing sales plan; coach an under-achieving sales team and offer support as a Business Coach.

  • Speaking Profile

    “People are always interested in ways to generate Sales and as someone who has spent all their career in this area, there are a number of Universal principles I have learned and am happy to share with a wider audience."

    Some of the topics I am used to presenting include:

    • 6 Reasons why most Sales Teams Underperform
    • The ABC of Sales – Leveraging your Brand Equity
    • Customer Service – How it can become a sustainable point of difference, whatever your business.
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    Client Testimonials

    • “Jonathan has been a great help to me recently. He has been out on several field visits, given constructive criticism but more importantly given me useful tips, tatics and tools and how to implement them to add value to my customers and developing business opportunities with them. Since working with JMR I have also recommended Jonathan to a friend's business with a £25million turnover. Jonathan is now working with the Sales force there now!”

      Darren Whiteside - Contracts Manager North

    • Jonathan quickly gets under the skin of an organisation, the offerings, the people and the clients. He combined his wealth of sales and people experience, coaching, mentoring and training with a huge amount of flexibility to bring out the best of everyone. Jonathan gave me confidence in my sales abilities, refining my approach over a period of time. Our business growth in the last six months is due to Jonathan's substantial input. He is warm, genuine and funny and an absolute pleasure to work with.

      Jude Jennison - Author & Conference and Motivational Speaker

    • I had a mentoring session with Jonathan that set the scene for a major, much-needed change for me in my working and business activities. He was honest, upfront and said those things that I didn't want to hear. He then checked in on me a month later, keeping me to account. I now have more time, the right focus and love what I do even more with results that reflect all of that. Thank you Jonathan.

      Kerrie Dorman - Founder of the ABM and Head Mentor at Sinclair Dorman

Get in touch


0121 355 6611


07785 928518


jonathan@jmrsales.co.uk