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Personal Value and Strategy

How do we value ourselves and how do others value us? If we work in large organisations this tends to be measured ultimately by our remuneration package. Our salary may not meet with our personal expectations but it is usually set by market rates. Where the company gets this wrong, it can leave to staff leaving and being head hunted by their competitors or them simply leaving because of lack of engagement.

In my experience, first ‘jobs’ for companies tend to be pretty menial but as we develop our careers we learn that value is measured in the additional things that we can do for our employers. The cliché here is “going the extra mile” with examples being thinking for ourselves, taking initiative, solving problems and managing our time efficiently.

If we develop ourselves, we become more valuable to our employers and our market rate should rise. If our employers develop us through training and sending us on placements to other interrelated departments, our experience is broadened. Our value increases through knowledge and experiential learning. However, there could still be something missing.

There is no point in having a well-educated, trained workforce unless they know the direction of the company as a whole. Without a vision or strategy which is relevant to every employee the efforts of the staff could be pulling in different directions.

The best example from my career has been with Carlsberg between 1995 and 2004. We were the UK’s 4th largest brewer - hardly the most inspiring label to instil pride. A new Management Team developed a vision that they felt we could all rally around; Growth through Customer Service. Our Job titles, job descriptions were changed; we were told what the New Direction meant to all of us and to our customers.

Like all these initiatives, it was initially met with scepticism but through consistent actions focussing on service, our staff and our Customers soon realised that this was not a flash in the pan. Our Attitudes adjusted. It was a really exciting time as we were all involved in the change and could see that it made a difference. The results were phenomenal and we gained market share, customers and retained a highly motivated workforce. What is your organisation doing to share its Vision, Values and Goals? Are your company’s leaders giving clarity and direction to all staff members? Could you benefit from an external perspective?

I look forward to hearing from you.

  • Great opportunities

    Helping you grow

    For over 12 years, JMR Sales & Consultancy has been offering help to businesses which are struggling to grow in line with expectations. We offer a discreet resource to support business owners in reaching their aspirations by understanding your markets, your products, your people and your culture. JMR Sales has a long list of satisfied customers across industries as diverse as High Street Retailing, Automotive, Catering, Recruitment and Hotels.

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  • Decades of experience

    JMR Sales & Consultancy use their expertise in Sales Consultancy and Strategic Development to support Managing Directors, Sales Directors and Business Managers or Owners to solve a wide range of challenges their company can face.

    Offering short to mid term contracts, JMR Sales & Consultancy can offer a fresh pair of eyes to a failing sales plan; coach an under-achieving sales team and offer support as a Business Coach.

  • Speaking Profile

    Since leaving Carlsberg over 12 years ago, I have set up my own company, JMR Sales & Consultancy Ltd., to help a variety of companies with short to mid term contracts helping to solve a wide range of their business challenges.

    My primary skill is in Sales Consultancy and Strategic Development but I have also had the opportunity to work in full time ‘hands on’ roles as a Purchasing Director, Marketing Manager, Commercial Director, National Account Manager and Customer Sales Director.

    Speaking topics include The ABC of Sales – Leveraging your Brand Equity to increase revenue and profits; Strategic Partnerships – How to develop, formalise and generate substantial benefit from them; Customer Service – How it can be a Sustainable point of Difference for SME Growth; and Character and Style.

  • Read about us

    Client Testimonials

    • “Jonathan is a real pleasure to work with, and has really helped to develop the sales skills of all different colleagues, from direct sales staff to people in a supportive role too. Results and improvements were clear to see!”

      Laura Savage, Head of Skills at (PeoplePlus Academies) at PeoplePlus part of Staffline Group also Nuffield Scholar 2014

    • “Jonathan is an outstanding professional with the ability to combine insight, professionalism and demonstrate added value to all business projects undertaken.”

      Heather Bowler, Senior Vice President Communications at Women’s Tennis Association (WTA)

    • “During my time working with Jonathan he showed himself to be a thoroughly professional, well motivated individual who always worked towards the best interests of the business.”

      Alex Smith, AMCA, Finance Director at Worldwide Magazine Distribution

Get in touch


0121 674 4200


07785 928518


jonathan@jmrsales.co.uk