• 0121 674 4200

Just in Case of Emergency?

Many of the Business Owners I deal with are so busy with the day to day issues of running that business that they only realise that they need help when they approach a crisis. They know what it is when it approaches because it tends to keep them awake at night. The fact that they lose sleep also means that they are uncertain about what the solution(s) might be.

The trouble with this situation is that when we reach a crisis, we need to take decisions quickly and communicate clearly. Nobody on an aeroplane going through emergency landing was offered a choice of exit doors or colour of life jackets. That would be unhelpful as well as dangerous.

The ideal situation is to take appropriate action before these issues become a crisis and before we lose too much sleep.

If we were asked to fly that plane in that emergency, we would most likely need expert advice to guide us about the controls and the right levers to pull. The same is true of any of the Business Disciplines for Commerce nowadays.

Managing Directors rely on their Sales Directors to deliver the right revenues from new and existing customers. If their performance disappoints, what action can they take? Surely, they are the experts. However, even experts need help sometimes.

From my experience of working with many West Midlands businesses over the last 13 years, the three most common causes of Sales underperformance are:

  1. Not spending enough time with the Buyers (Existing & New)
  2. Not having a clear understanding of the real Sales levers
  3. Missing opportunities through inexpert questioning or listening skills

A great Salesperson will not only have great passion in their pursuit of sales but they will also care about their customers to such a degree that they will help them even if there is no direct benefit to them financially. We use our network to help our clients to prosper in the hope that we might benefit in the future but absolutely assured that our reputation is enhanced through this service.

If you are a Business owner who is starting to lose sleep because your Sales are not as strong as they need to be, perhaps I can help. The Initial consultation is free.

I challenge my fellow Sales professionals to keep relevant, embrace new ideas, keep inquisitive and keep on learning from the myriad sources that are available.

My best advocates are the customers who I have helped in the past so I encourage you to see what they have said on my LinkedIn profile.

  • Great opportunities

    Helping you grow

    For over 12 years, JMR Sales & Consultancy has been offering help to businesses which are struggling to grow in line with expectations. We offer a discreet resource to support business owners in reaching their aspirations by understanding your markets, your products, your people and your culture. JMR Sales has a long list of satisfied customers across industries as diverse as High Street Retailing, Automotive, Catering, Recruitment and Hotels.

    Read more

  • Decades of experience

    JMR Sales & Consultancy use their expertise in Sales Consultancy and Strategic Development to support Managing Directors, Sales Directors and Business Managers or Owners to solve a wide range of challenges their company can face.

    Offering short to mid term contracts, JMR Sales & Consultancy can offer a fresh pair of eyes to a failing sales plan; coach an under-achieving sales team and offer support as a Business Coach.

  • Speaking Profile

    Since leaving Carlsberg over 12 years ago, I have set up my own company, JMR Sales & Consultancy Ltd., to help a variety of companies with short to mid term contracts helping to solve a wide range of their business challenges.

    My primary skill is in Sales Consultancy and Strategic Development but I have also had the opportunity to work in full time ‘hands on’ roles as a Purchasing Director, Marketing Manager, Commercial Director, National Account Manager and Customer Sales Director.

    Speaking topics include The ABC of Sales – Leveraging your Brand Equity to increase revenue and profits; Strategic Partnerships – How to develop, formalise and generate substantial benefit from them; Customer Service – How it can be a Sustainable point of Difference for SME Growth; and Character and Style.

  • Read about us

    Client Testimonials

    • “Jonathan is a real pleasure to work with, and has really helped to develop the sales skills of all different colleagues, from direct sales staff to people in a supportive role too. Results and improvements were clear to see!”

      Laura Savage, Head of Skills at (PeoplePlus Academies) at PeoplePlus part of Staffline Group also Nuffield Scholar 2014

    • “Jonathan is an outstanding professional with the ability to combine insight, professionalism and demonstrate added value to all business projects undertaken.”

      Heather Bowler, Senior Vice President Communications at Women’s Tennis Association (WTA)

    • “During my time working with Jonathan he showed himself to be a thoroughly professional, well motivated individual who always worked towards the best interests of the business.”

      Alex Smith, AMCA, Finance Director at Worldwide Magazine Distribution

Get in touch


0121 674 4200


07785 928518


jonathan@jmrsales.co.uk