Appreciating Assets

A friend of mine has a Ferrari. It is a beautiful machine and his pride and joy. He keeps it in his secured garage and, if the sun is shining and he is in the mood, he will take it out for a spin to enjoy it. It is a wonderful car full of history and envied by many who see it.

Unlike his run around, it appreciates in value. Indeed, I think it may now be more valuable than his house.

Like my friend’s Ferrari, the best assets in business also appreciate. There are very few Business assets that can appreciate in value like a workforce can. One of the best ways to increase their value is through training and effective management. A well-motivated workforce all pulling in the same direction with a clarity about what the company is trying to achieve, has appreciated in value when compared with the workforce which doesn’t understand the corporate vision. See my earlier blog on ‘Personal Value and Strategy’ for an indication of how we achieved this at Carlsberg.

Has your company clearly communicated what it is trying to achieve and by when? Do your Teams understand their role in achieving those goals?

Call me if you need help with some of these challenges. It’s what I do for my clients.

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    Client Testimonials

    • “Jonathan has been a great help to me recently. He has been out on several field visits, given constructive criticism but more importantly given me useful tips, tatics and tools and how to implement them to add value to my customers and developing business opportunities with them. Since working with JMR I have also recommended Jonathan to a friend's business with a £25million turnover. Jonathan is now working with the Sales force there now!”

      Darren Whiteside - Contracts Manager North

    • Jonathan quickly gets under the skin of an organisation, the offerings, the people and the clients. He combined his wealth of sales and people experience, coaching, mentoring and training with a huge amount of flexibility to bring out the best of everyone. Jonathan gave me confidence in my sales abilities, refining my approach over a period of time. Our business growth in the last six months is due to Jonathan's substantial input. He is warm, genuine and funny and an absolute pleasure to work with.

      Jude Jennison - Author & Conference and Motivational Speaker

    • I had a mentoring session with Jonathan that set the scene for a major, much-needed change for me in my working and business activities. He was honest, upfront and said those things that I didn't want to hear. He then checked in on me a month later, keeping me to account. I now have more time, the right focus and love what I do even more with results that reflect all of that. Thank you Jonathan.

      Kerrie Dorman - Founder of the ABM and Head Mentor at Sinclair Dorman

Get in touch


0121 355 6611


07785 928518


jonathan@jmrsales.co.uk