A World Without Sales People
I was having lunch with a good friend of mine last week. She is a web developer and Social Media Guru. She relayed to me the story of one of her clients who was so delighted with their new website that they did not need their Sales people any more. They had been 'let go' as an unnecessary overhead.
It got me thinking.
Sure, I understand that the world is changing and consumer habits are moving online (as well as B2B) but are the days of the Sales Person really numbered?
According to The Institute of The Future (a Californian ThinkTank and quoted in The Guardian in 2010), "The second decade of the 21st century will see the rise of a mechanised army that will revolutionise private and public life just as radically as the internet and social media have shaken up the past 10 years." And yet today Feb 15th 2017 we are being told that we have record levels of employment which is running at 74.6%.
Could that be another forecaster getting it horribly wrong with a scare story? Possibly and yet automation is undoubtedly coming and it may well lead to enormous shifts in employment in the future.
But what does this all mean for Sales people?
Like any other profession, if you adapt to new technology, emerging markets and changes in the buying habits of your customers you can still thrive but if you are stuck in the 90's or even the 80's and have not learned new techniques, new styles or evolved into new markets then the new behaviors will appear frightening.
Maybe it is just inflexible Sales people who should be worried. Those who can adapt, embrace and learn will continue to add enormous value for their employers or clients.
I challenge my fellow Sales professionals to keep relevant, embrace new ideas, keep inquisitive and keep on learning from the myriad sources that are available.
These are exciting times and if you need help with some of the new ideas and ways in which your Sales team can adapt to the increasing speed of change, please do get in touch. I have plenty of suggestions which have worked with other clients. They may work for you.