A friend of mine has a Ferrari. It is a beautiful machine and his pride and joy. He keeps it in his secured garage and, if the sun is shining and he is in the mood, he will take it out for a spin to enjoy it. It is a wonderful car full of history and envied by many who see it.
In the UK over the last 4 years of the recession, large organisations have cut back on their costs in order to retain their profits in declining markets. This has been most visible in retailers like Tesco and the other multiples where our journey now from entrance to exit often involves no human interaction whatsoever. I accept that automated tills require investment but this short term pain is offset by long term gain from having fewer ‘heads’ in store.
I was working with a client yesterday and coaching a couple of their Sales people in the effective use of social media. It was great fun but it struck me how difficult it is to keep our various persona on the internet consistent.
January. A time when we all tend to take stock about what we have done in the previous year and what we want to do in the new one. It is also a great time for retailers of all types to capitalise on this ‘open to change’ mentality and woo new customers. But Retailers need to get their offering right if they are going to turn these opportunities into ongoing sales.
I read a story recently which outlined how tough it was to leave certain companies from the customer’s perspective. The headline was “Sky vs Customer” and it outlined the 96 minute conversation between the two parties as the conversation became more agitated. Needless to say, Sky came in for a lot of flak and have had to defend their position subsequently.
“You are in Sales?” she said will a look of contempt bordering on disgust on her face. I was introducing myself to someone at a social event and I realised that I was talking to an unbeliever.
Are You Charging Based On What You Know, Or On What You Imagine?
The whole issue of pricing is a dilemma to many small business owners. In fact, I’d say it’s the area where most people have doubts, uncertainty and sometimes downright fears. “Am I charging enough?” or, “Am I missing out by being too expensive?” are questions many business owners ask themselves over and over again.